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Title:
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MOBILE LOCATION-BASED COUPONING USE CASES,BUSINESS SCENARIOS AND ARCHITECTURE |
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Author(s):
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Jörg Lonthoff , Erich Ortner , Michael Wolf |
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ISBN:
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978-972-8924-40-9 |
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Editors:
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Jörg Roth, Jairo Gutiérrez and Ajith P. Abraham (series editors: Piet Kommers, Pedro Isaías and Nian-Shing Chen) |
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Year:
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2007 |
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Edition:
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Single |
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Keywords:
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Location-based services, mobile marketing, location-based couponing. |
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Type:
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Reflection Paper |
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First Page:
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181 |
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Last Page:
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185 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Mobile Location-Based Couponing (MLBC) is an extension of mobile marketing. It offers customers a couponing service
that is sensitive to the customer's location and to the proximity to a shop. This document classifies MLBC within location-
based services (LBS) and demonstrates innovative use cases for location-based couponing services with the help of
viable positioning techniques. Afterwards, possible business models will be presented. |
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